One of the most important aspects that you must take into account at the moment of starting your online store is the payment gateway, since this can greatly influence whether the user makes the purchase or not. This allows you to collect invoices and make online transactions, therefore, it is the service that connects your web page with the different financial institutions. A bad gateway can discourage the customer and it is possible that the sale does not materialize because it was not easy for the user to make the payment or did not have many options to make it, it is also important to have the right payment gateway, as this will allow you to provide greater security to buyers of your website.
Some payment gateways are:
MERCADO PAGO
It is a very good option for those companies that sell in several Latin American countries, since it has presence in countries such as Chile, Argentina, Peru, Uruguay, Mexico, Brazil and Colombia. It has an anti-fraud method to ensure secure transactions. Mercado Pago does not charge for account opening or integration, but a commission on approved transactions. It is not necessary to have a web page to receive payments, since it allows you to generate payment links. The users can choose between credit card, debit card, cash, deposit and bank transfer or money recharged to your Mercado Pago account, according to the means of payment chosen and the time in which you want to have the money available, rates vary from 0.8% + VAT to 5.99% + VAT.
Mercado Pago receives the following payment methods: Visa, American Express, Mastercard, Diners, Codensa, PSE, Efecty, Via baloto, Cuatro Setenta y dos, Davivienda and SER. It also has an integration plugin with Vtex, Magento, Total Code, Prestashop, Shopify, Woocomerce and Wix. It also offers the possibility of generating QR codes for payments made at the physical point of sale.
PAYU
This presents a great variety of payment methods such as: Visa, Su Red, PSE, MasterCard, Efecty, American Express, Baloto, Davivienda, Banco de Bogotá, Bancolombia, Codensa and Diners. It has an anti-fraud method, this is a system that is responsible for evaluating the transactions that are made online with credit and debit cards, in order to avoid the fraud. This payment gateway offers users three plans: Starter, Enterprise and Gateway, the rates you can find are from 2.79% + $800. Additionally, they have a special tool for those businesses that need a payment process in person or over the phone. With PayU you can receive payments without having a website
WOMPI
It gives users the possibility to open an account in less than 48 hours through the web portal. In addition, it has a user-friendly interface. One of the most important advantages of WOMPI is that it allows the generation of QR codes from the platform. The payment methods that this one allows are: Nequi, PSE, Bancolombia bank correspondent cash and Bancolombia credit and debit cards and Botón Bancolombia.
Wompi offers three types of rates depending on the desired disbursement frequency and the payment method chosen by the users, here are the rates.
Daily from 1.5% + $500 + VAT up to 2.85% + $800 + VAT.
Weekly from 1.5%+ $500 + VAT up to 2.75%+ $700 + VAT
Monthly from 1.5%+ $500 + VAT up to 2.65%+ $700 + VAT
EPAYCO
ePayco is present in countries such as Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Germany, Austria and Spain One of its advantages is that it is not necessary to have a website to enjoy the benefits offered by EpayCo. It allows you to receive payments from: Visa, MasterCard, American Express, Diners, Banco de Occidente credential, Itaú, Baloto, Dimonex, Efecty, Su Red, Movil Red, Banco Agrario, Banco Av Villas, Banco Caja Social, Banco Colpatria, Banco Corpbanca, Banco Davivienda, Banco de Bogotá, Banco de Occidente, Banco Falabella, Banco GNB Sudameris, Banco Pichincha, Banco Popular, Banco Pro Credit, Bancolombia, Bancoomeva, BBVA Colombia, Citibank, Helm Bank and HSBC. Additionally, it gives you the opportunity to send personalized text messages and billing emails. It also enables you to create customizable buttons that you can include in your web page. This payment gateway offers to the users two plans: Collect and Gateway, in the plans we can find rates from 2.68% + $900 up to 2.99% + $900.
One of the most important features is that it has an integration plugin with WooCommerce, this allows transactions without having to leave the online store.
(Information gathered from the websites of each gateway).
We identified the above advantages based on our experience in the market. These platforms are constantly working to strengthen their presence in the market. Now that you know the benefits that a payment gateway can give you, it is time to implement it on your website, if you are looking for advice inS Agencia Digital Digital we advise you to choose the one that best suits your type of business.
Gabriela Cardona Castro
Jr. Digital Projects Analyst
digital@smartsi.info
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