What is Google Analytics?

Google Analytics is a service that enables you to manage, analyze and understand the traffic on your website It provides statistics on different aspects of users’ experience with your site, such as where they come from, which pages they visit and how long they stay on each page.
It is one of the most popular ways to measure the performance of a site Google Analytics is free for everyone, but some of the information can be purchased through paid packages.
Google Analytics is a code-based monitoring system that allows you to track and analyze website traffic. It has many different functions, including goals, conversion rates, bounce rates and more.


Google Analytics helps you answer questions like:
1) What pages am I getting traffic from?
2) How many people visit my site each day?
3) Who visits my site?
4) How long do people stay on my site?
5) What country are my visitors from?
6) Which browser do the majority of my visitors use?


It can be used to collect data about visitors, sessions, page views, bounce rates, conversion rates, technologies, traffic sources among others.


This is an interaction that results in data being sent for analysis. When a user enters your website, they initiate what Analytics calls a «visit». If a user leaves the site and visits again, Google Analytics records the user and does not count them as a new user on the second visit because they are already identified. To understand it better, what Google Analytics makes with this first visit is that the browser automatically generates an identifier that it stores as a cookie. This is not the case if a user tries to access the same website from another computer or browser, Analytics will identify the user as a new visitor.


A session can be defined in Google Analytics as a set of interactions that an user performs on a website during a certain period of time. These sessions are the basis of data analysis because they provide invaluable information about the user behavior and behavior, such as the number of times a website has been opened and the activities and transactions performed (purchase intent, transactions, transformations, etc.). Google Analytics logs you out when:

  •  The user is inactive for more than 30 minutes.
  • User enters a new window from another source or campaign
  •  The user changes the date (for giving an example

• Page views: Page views are the number of pages a user has visited or loaded on the same website. Therefore, a session may contain one or more page views. For example, if the user enters the site and from there scrolls to another section within the site.


The bounce rate is the percentage of sessions on a page That means that a session in which the user leaves the site on the entry page without interacting with the site. In a nutshell the bounce rate is the percentage of users who visit a website and leave it almost immediately without leaving a trace, that is, without navigating or clicking anywhere else on the website. One of the most common factors for a user to immediately leave the page, is due to the image that the page is not attractive, that they possibly did not find what they were looking for as there is no relevant content.


Online conversions are just actions or transactions you want to perform when your users visit your application or website. Online conversions are just actions or transactions you want to perform when your users visit your application or website. Conversions were traditionally measured in e-commerce, but they can also be applied to other aspects of online marketing. For example, conversion looks like this:

  • A purchase made
  • Some product added «to cart»
  • Some registration or form completed
  • Playing a video
  • Downloading a file


Traffic sources are essentially the different types of sources from which the users / customers access to our site. Whenever a user accesses your website, it is activated and manages to decipher some parameters that were generated. Google Analytics calculates them in this way and divides them into 4 sources:

  • Direct traffic. are those users who have entered by typing the url in a direct way in the browser bar. Google Analytics estimates a visit as direct traffic as the links saved in favorites, links in emails or in documents (Word, Excel, Power Point…).
  • Referral traffic. are those visitors that come from direct links from other websites, that is, those visits that come to us through another website, from «partner» pages to social media.
  • Search traffic. is the traffic brought to us by the different search engines (Google, Bing, Yahoo), they are visits from users who came to our website because they were trying to find on the internet There are 2 types of search traffic: organic traffic and paid traffic.
  • Campaign traffic. it is the traffic acquired through online marketing occupations such as banners on other websites or marketing campaigns on social media.


The goals feature will allow you to set up custom goals from within the Google Analytics interface. This allows you to track the completion of a specific task on your site as a conversion event. Conversion rates are an important aspect in order to measure how effective your site is for converting visitors into customers, leads or followers. Bounce rates are the percentage of visitors who only view one page on your site before abandoning it.


Google Analytics is a free and easy to use tool.
You can track almost any web application with the code.
You can track almost any web application with the code. It provides information that will help you improve the user experience on your site and also help you with marketing strategies by understanding what your users want.
It also helps manage your website with marketing strategies by understanding what your users want so that you can provide them with better content.
You can integrate it with Google Search Console, Google Ads, and other platforms in Google’s Marketing Platform suite.